The Sterling-Rice Group recently identified some of the newest natural and organic
food and beverage trends that will be arriving in grocery aisles in the near
future. Be on the lookout for these products and give them a try!
Healthy
products are typically marketed towards women, as they are the primary grocery
shoppers for families. Women are also assumed to be more health-conscious, but
this is not always the case! Food manufacturers are now developing nutritious
natural and organic products targeted at men. Examples include high-protein
yogurt and buffalo jerky, complete with masculine packaging. Men who want to
take advantage of natural and organic foods will now have options too!
One can also
expect to see vegetables popping up in unexpected combinations, such as
chocolate kale chips, spinach chive tea, and in chocolate milkshakes. This
twist will allow consumers to reap the health benefits of vegetables while
eating tasty, convenient snack foods! In addition, South American super foods
like Brazilian cherries, Peruvian purple maize, and Chilean fruits will be the
hottest new flavors and ingredients in foods and beverages of all kinds.
Producers
have also picked up on changing consumer needs. Food allergies are on the rise,
and meat consumption is declining. In response, natural and organic
manufacturers have developed innovative meat alternatives and mock meats, such
as chicken-free strips and meatless grounds, with the same savory flavor as their
conventional counterparts. An unconventional assortment of protein-sources,
from pea protein beverages to protein chips, has also been developed for
consumers who avoid dairy, meat, gluten, or soy. For consumers with peanut
allergies, manufacturers have developed a variety of peanut-free nut butters
with unique flavors like chocolate and raspberry.
Producers of
natural and organic goods even want to make dessert more nutritious!
Innovations like high-protein frozen yogurt and “functional” detoxifying cookies
will make desserts a guilt-free pleasure.
From a
beverage perspective, manufacturers have picked up on the human need for
emotional well-being and inner peace, and have developed beverages promoting
bliss, restoration, and relaxation as opposed to concrete benefits. In
addition, water brands have begun to add rare natural ingredients to their
products, such as birch tree juice and extra virgin olive oil. Consumers
looking for something different can try natural and organic beverages with
interesting textures from chia seeds and flaxseed.
These new developments are undoubtedly beneficial to a
variety of consumers, and respond to the unique needs of modern shoppers. And RIBUS had products that can help meet all these needs.
Source:
