Chipotle Mexican Grill recently made national headlines with a groundbreaking decision
to reveal GMOs used in their food. This was a bold move – the first of its kind
among major food suppliers in the nation – and a testament to Chipotle’s
commitment to people, animals, and the environment.
In 2001,
Chipotle released a mission statement entitled Food with Integrity, which explains the chain’s commitment to
serving natural and organic products to contribute to global sustainability.
Particularly, Chipotle has expressed its efforts to use organic ingredients and
naturally raised meat when possible. In 2011, 50% of all produce served in
restaurants nationwide was sourced from small and midsize local farms, and 40%
of beans were organic. These percentages are continually on the rise.
GMOs
(genetically modified organisms) have become part of the global food supply in
recent years, and have generated much controversy from those concerned about
health and environmental implications. Consumers are beginning to seek out
non-GMO food products, but the Food and Drug Administration does not require
producers to include this information on the label.
Without a
doubt, Chipotle is responding to this consumer need, which will only bode well
for them in the future. Though around half of the menu items still contain GMOs
in some form, the company hopes to eliminate GMOs altogether as soon as
possible. The genetically modified ingredients currently in use are soy and corn,
which are often difficult to source in conventional form.
Nevertheless,
RIBUS has a non-GMO, sustainable solution for soy lecithin replacement. Nu-RICE, extracted from rice bran, is available in natural or
certified organic formulations.
With the
demand for non-GMO products and ingredients on the rise, hopefully GMO
disclosure will become a trend throughout the food industry.
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