RIBUS Products Help Solve Production Challenges in More Than Just Food Applications

Dietary supplements are intended to enhance nutrition. Why harmful chemicals like anabolic steroids and ephedrine have been found in numerous supplements is a great question – one that has caused a paradox in which health-conscious consumers are wary of supplements altogether.

Dietary supplements are not regulated by the FDA. The USDA mandates that ingredients must be listed on the product label, but the National Institutes of Health (NIH) states that supplements may still contain unknown ingredients and other contaminants. Now that consumers have this knowledge at their disposal, producers must work to overcome the mistrust.

Research suggests that going organic may be a game-changer. A recent study by the Natural Marketing Institute (NMI) focusing on supplement, over-the-counter, and prescription use in America shows that 41% of consumers are influenced by organic supplement claims. This percentage jumps to nearly 50% with the addition of the USDA organic certification seal. Organic claims provide assurance of safety and quality, as organic production and processing is monitored from beginning to end.

So how can a supplement manufacturer enter this lucrative market? The first step is to replace inactive chemical processing ingredients such as magnesium stearate with organic RIBUS ingredients, derived from the hull and bran of rice. Our unique formulations exceed the performance of their conventional counterparts while contributing to organic certification overall.

Consumers have grown accustomed to reading product labels. Give them a little peace of mind and replace unknown synthetic ingredients with all-natural Nu-FLOW from RIBUS.

Sources:

http://www.naturalproductsinsider.com/blogs/supplement-perspectives/2013/02/ssc-supplement-consumers-do-consider-organi694.aspx

http://www.livestrong.com/article/378047-the-ingredients-in-dietary-supplements/