For health-conscious consumers, eating out can be a
challenge. While nutrition information is becoming more readily available in
restaurants, most consumers are still unaware of the specifics. This lack of
knowledge is unnerving, and restaurant patrons are left to wonder – what is in
my food? With obesity rates on the rise, many consumers are seeking healthier
alternatives to eating out.
That said, many restaurants (especially quick-service) want
to reel consumers back in by providing more nutrition information and improving
recipes. Will this plan be successful? A survey conducted by the NPD group of
3,000 consumers provides insight into common attitudes regarding nutrition and
specific ingredients at restaurants.
·
Over 50% of consumers would like to improve
their eating habits and have tried to reduce their intake of a food or beverage
in the last six months.
·
Around 40% of consumers claim to be limiting
consumption of fats, cholesterol, sodium, or sugar.
·
Over 10% of consumers are reducing consumption
of soda or sugar specifically.
·
Less than 1% of consumers are making an effort
to avoid high fructose corn syrup.
·
Calorie content is most important to consumers.
About 20% pay attention when it is provided.
·
Only 10% of consumers regularly examine
nutrition information at restaurants.
The question remains – should restaurants expend time and
energy in reformulating recipes and revamping menus? It seems that consumers
oftentimes do not follow through with their intentions to avoid or reduce
particular ingredients, and continue to order the same foods while dining out
without looking into nutrition information.
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