Tuesday, June 18, 2013

RIBUS Products are Natural, Organic and who knew...Kosher!

The market for kosher products holds considerable potential for modern manufacturers. Millions of consumers that keep kosher make purchasing decisions based on kosher certification. Its presence is a reassuring stamp of approval, and lack thereof is a deal breaker. Even consumers who are not keeping kosher interpret the certification as a symbol of quality and trust, knowing that production has been monitored by a third party. This raises the question, why is this market frequently overlooked?

Many people are unaware of what keeping kosher entails. Kosher foods abide by the Jewish dietary law contained in the torah. In fact, the Hebrew translation of the word means “fit for consumption.” Certain animals and animal products are considered unclean and are therefore not kosher. Kosher meat must have been slaughtered according to Jewish law, and meat must not be consumed with dairy.

Furthermore, in order for foods to be certified as kosher, a rabbi must inspect the processing facility to ensure that the processing system and all ingredients are kosher. For instance, there can be no cross-contamination from non-kosher foods during processing or handling. The length of the certification process varies from weeks to months depending on the number of adjustments required.

Common food additives could make the difference in attaining this certification. Numerous processing ingredients are derived from animal products and are inherently not kosher. Others fall into the gray area and must be carefully supervised throughout production if their use is permitted. For this reason, magnesium stearate, emulsifiers, dough conditioners, and glycerides are particularly risky.

That said, it is surprisingly simple to replace these unreliable ingredients with RIBUS products! Each of our formulations has been certified kosher by the Union of Orthodox Jewish Congregations (OU). Our products have countless practical applications, including emulsification, extrusion, and anti-caking.

The demand for kosher products is solid – more than a mere trend. Request a sample of RIBUS products today and take advantage of this valuable market!

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