In America,
household pets have become more than mere domesticated animals – they are part
of our families. This sentiment has given rise to the $4.1 billion market for
natural pet products. Consumers have become increasingly conscious of what they
are feeding their furry friends.
All in all,
Americans feel that their pets deserve the absolute best. According to a recent
survey, around 63% of pet owners are concerned about the safety of conventional
pet products, which often contain unfamiliar additives. In addition,
approximately 38% of pet owners believe that natural and organic pet products
are simply better than their conventional counterparts. Consequently, retail
sales of natural pet products in the US between 2008 and 2012 displayed a
compound annual growth rate of 17% despite the economic recession.
Pet owners
have clearly been reading ingredient labels and are looking for simple,
trustworthy products. Manufacturers interested in entering this market must differentiate
themselves from conventional competitors in terms of quality and nutrition. One
way to accomplish this is by replacing unfamiliar, synthetic processing
ingredients with all-natural RIBUS products, derived from rice. Several large
brands such as Hill’s, Nestlé Purina, and Wal-Mart have already created natural
pet food formulations. Declare rice extract on your label and reassure
health-conscious pet owners!
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