Consumer interest in organic products
continues to increase despite the 2012 Stanford University study which
concluded that organic and conventional produce have the same nutritional
value. Evidently, the organic craze is more than just another food fad. A
recent study by the Hartman Group shows that the organic allure lies in the
absence of conventional farming’s negative qualities as opposed to any added
nutritional benefits of organic farming.
In particular, consumers prefer the
lack of synthetic pesticides, herbicides, and fertilizers in organic food.
Organic farmers use compost or manure instead of chemical fertilizers, natural
pesticides or beneficial birds and insects instead of synthetic insecticides,
and mulch or weeding instead of chemical herbicides. These practices promote
conservation and reduce pollution in the air, soil, and water. These qualities
undeniably benefit all living creatures on earth, and leave the planet
healthier for future generations.
Furthermore, organic products are
viewed as more trustworthy and authentic than conventional goods. After all,
the USDA requires that organic foods meet strict standards in terms of growing,
handling, and processing. Consumers value the honesty of organic producers, and
like to know what they are eating. For this reason, shoppers in grocery stores
nationwide are seeking products with clean, recognizable ingredient lists and
minimal processing.
In fact, the Hartman study found that
over 74% of US consumers purchased organic products in the last three months,
and at least 36% used organic products on a monthly basis. However, basic
products like produce and milk were the most popular organic purchases, largely
because processed organic goods come at a price.
This does not have to be the case when
using RIBUS ingredients! Our functional ingredients are 100% organic, derived
from rice bran and hulls. When producing organics, use RIBUS products to ensure
that manufacturing costs stay low and saving can be passed on to consumers!
Sources:
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