Monday, July 29, 2013

Gluten-free is more than just a trend...

The gluten-free market is growing at an astounding rate for a number of reasons. In recent years, more information has become available regarding food allergies, and more people are receiving diagnoses of gluten-related allergies, leaving the door wide open for food manufacturers!

It is estimated that around 1% of the world population has celiac disease, an adverse intestinal immune reaction to gluten consumption, and up to 10% experiences gluten sensitivity, which is less severe. In addition, a large number of health-conscious consumers without any form of gluten intolerance have decided to go gluten-free for other reasons. Consumer research reveals that approximately one third of Americans intend to reduce or eliminate gluten in their diets. Clearly, there are countless opportunities for food producers willing to accommodate the unique needs of gluten free-consumers.

Udi’s Food, a gluten-free producer, has seen sales increases from $6 million to $130 million in just three years. Other food manufacturers such as Blue Diamond and Way Better Snacks continually innovate to produce new varieties of gluten-free products. In addition, some restaurants have started to prepare gluten-free meals when requested. The demand for gluten-free products is undoubtedly high.

Even still, manufacturers need to commit to gluten-free–trace amounts of gluten can lead to incredible discomfort for intolerant individuals. This means using only gluten-free ingredients in food production. Common food additives, especially flavor carriers like malodextrin, often contain gluten. Thankfully, an alternative is available. All RIBUS ingredients are certified gluten-free by the Gluten Intolerance Group of North America and function in place of common processing aids. Commit to the well being of gluten-free consumers and use gluten-free RIBUS ingredients for food processing!

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